Goody Awards Cause Marketing Campaigns
Bringing together brands and causes to inspire change by recognizing good.
The Goody Awards partners with causes and brands to produce Cause Marketing Campaigns with similar tactics that we used for multi-million dollar advertising campaigns at Fox Interactive Media/ MySpace for brands such as Toyota, University of Phoenix and Warner Brothers. These integrated marketing campaigns include a marketing strategy, partners, sponsors, causes, press releases, media coverage, video, contests, social media marketing, Goody Awards and live events.
We’ve presented our Golden Goody Award (aka Oscar for social good) to Academy Award Winners, foundation founders and everyday heroes making a difference as part of these campaigns. Sponsors have included Staples, Microsoft, Inkhead, and USC Annenberg, and we’ve promoted causes such as Rethinking Autism, UN Women Los Angeles Chapter, and Oceanic Preservation Society. Our mission is to inspire change by recognizing the good in the world, and our campaigns focus on 4 key areas: Health, Education, Environment and Women Empowerment.
Our Girl Empowerment Campaign (April-May 2013) was designed to support the power of girls education by promoting the Girl Rising documentary launch, 10×10 Campaign for Girls Education, and Unlikely Heroes. For this campaign, we promoted the causes via press releases, 3 live events, produced 10 videos with celebrities tied to women empowerment, social media marketing, and presented a Golden Goody Award to Erica Greve, Unlikely Heroes Founder for her work rehabilitating girls who have fallen into child slavery and prostitution. The events were sponsored by USC Annenberg, Net Impact Los Angeles, and Social Media Club LA. The increased awareness contributed to Girl Rising being shown as a national CNN feature film in June 2013. Additional results included 7200+ video views, 250 RSVPs for Girl Rising documentary screening with filmmaker panel and Golden Goody Award presentation. The high quality social media followers resulted in 89% engagement and 90% influence plus 11.2+ million impressions via Twitter, Facebook, and YouTube.
To support women empowerment, the Goody Awards managed a Female Voices in Film (Jan-Feb 2013) Campaign to promote Women In Film (WIF) from the Sundance Film Festival through the Academy Awards ®. For this campaign, we honored Producer/Actor Lucy Webb and her WIF in Park City Committee with a Golden Goody Award at their Annual Documentary Directors Brunch at Sundance. The award was in recognition of bringing female filmmakers to Park City for almost a decade, and for having a positive impact on the way women are portrayed in film. Cathy Schulman, WIF President and President of Mandalay Pictures, helped us with the presentation in front of 300+ filmmakers. The 2013 Sundance Film Festival included a record 37 films by females, and 50% of the US Dramatic competition films were made by female directors. Three out of six WIF panelists won Sundance Film Festival Awards. The results included a press release, media coverage, 7 videos (including Academy Award Winner Octavia Spencer), live event, increased awareness of Women In Film and 10 million impressions primarily via Facebook, Twitter and YouTube.
For the first Teacher Goody Awards, we developed a Back2School Campaign (Sept-Oct 2012) where 4 college professors were recognized on coast-to-coast campuses with these awards. We chose to support 2 non-profits in Los Angeles who provide creative mentoring, including Create Now and the YoungStorytellers Foundation with pro bono PR. For this campaign, we promoted the causes via press releases, social media marketing, a sweepstakes for a Kindle Fire, and 5 live events. At the live events, our college student interns presented our first Teacher Goody Awards to professors who inspired creativity on campus, along with Goody Awards sunglasses made with recycled material to anyone who tweeted a Goody Award to increase engagement. The Goody Awards also hosted Social Good Panel at Social Media Week LA, which was part of a 14-city global celebration. The results include 8+ million impressions, 5 news stories, and increased brand awareness of the Goody Awards support for education. The campaign was sponsored by Staples, Microsoft, Inkhead and New Media Vault.
The Goody Awards developed a World Oceans Campaign (June-July 2012) to support the Ocean Preservation Society (OPS) and The Blu (3D animated ocean.) For this campaign, there were 2 live events where we recognized 2 Academy Award Winners. To support The Blu, we also promoted their 8 ocean charities, including OPS, Ocean Elders (Sir Richard Branson, Gigi Brisson, Jackson Browne, Dr. Rita Colwell, Jean-Michel Cousteau, Dr. Sylvia Earle, Graeme Kelleher, Sven Lindblad, Her Majesty Queen Noor, Nainoa Thompson, Ted Turner, Captain Don Walsh, and Neil Young), Wild Aid and more. For this marketing campaign, we promoted the causes via press releases, social media marketing, photo contest, 2 live events (at E3 Gaming Conference and ITV Fest at the Los Angeles Convention Center), produced 5 videos, and gave away 2 “Special Awards” at live events. The first Eco Goody was presented at the E3 Gaming Conference to The Blu, which included Academy Award Winner Andy Jones for Avatar. We also presented a Golden Goody Award to Academy Award Winner Louie Psihoyos, Director of The Cove at ITV Fest. The results included 7+million impressions, 70% increase in website traffic for charities due to press releases, extra promotional push for The Blu’s World Oceans Day online celebration, and 11 media stories including Yahoo!, CNN, What’s Trending and the Examiner.
Goody Awards Campaigns Summary
If you have an idea for a cause marketing campaign and/or want to sponsor an award campaign, we’d love to have you Contact Us. Help us “Catch Someone Doing Good” and raise social good voices!
(c) Goody Awards 2013